Web Content Development and Management
The bottom line is that people will visit your website and purchase your products or services only if you have good content. Content that is:
- relevant to their needs
- interesting
- engaging
- dynamic or changing regularly
- easy and fast to read, view and navigate
- is on message and
- calls them to action, like a purchase, signing up for a news letter or making contact
Yet the majority of websites fail in this regard. Why? Because writing good web content is difficult. Writing copy that calls people to action is difficult. Writing interesting and engaging web content is difficult.
On the other hand its easy to prattle on about great you are and it's easy to load your website full of jargon that your customers do not understand. It's easy to layout a website that makes sense to you but is not intuitive to your customers causing them to get stuck in website cul-de-sacs or dead ends.
Imagination Corp can:
- Help you re-design the content layout of your site so that the navigation and content flow is more intuitive to your users needs and leads them to action.
- Write web copy that is interesting, engaging, fun, serious, informative and calls your customers to action.
- Wireframe website designs built around your content. Designing and building a website then trying to add content is a very bad idea. A good approach is to develop your content structure and key content and then develop a wireframe website so you don’t get caught up in colour and design elements, but rather focus on articulating product in a way that is intuitive to use and appealing to your target customers.
- Refining existing content to decrease website bounce rates and increase customer conversions or page views
- Search engine optmisation keyword research and the development and refining existing web content to optimize for targeted keywords
- Collect, collate, develop and manage content for web databases, directories, portals and calendars.
High quality website copy results in:
More website traffic through better SEO
- Decreased page bounce
- Increased page views
- Increased conversions (if you are selling a product or service)
- Increased time on site if you are an information provider
A challenge - send me an email with a link to your website and I will provide a free initial assessment of the content on your website. The assessment will include five to ten areas where your web content can be improved - the assessment will be completely free. What have you got to loose? Email me your website address and your will hear from me. You will not receive an auto-responder from me, I will look at your site, think about your custoemrs and make five to ten suggestions how your website content can be improved - all for free.
