Search Engine Optimisation

Central to our actionable and practical e-Marketing strategies is to optimise your website so it can be found by the major search engines Google, Yahoo and Bing. If your site cannot be found then its pretty much game-over before it even starts.

There is a lot of false and misleading information promoted by people claiming to be search engine optimisation professionals - many would have you believe its all about link building and then they claim they can gets you thousands of links.  Frankly this is nonsense.

I will walk you through and help you implement the top 6 and best search engine optimisation strategies of which link building is number 6.

These strategies are:

  1. Understanding what HTML elements are and which elements are important to search engines
  2. Making sure you have website content management systems that allow you to change those elements. Believe it or not many CMS systems do not.
  3. Researching what are popular Google search phrases and developing target phrases that you want to be found for.  This is a real balancing act.  There is no point being the number one ranked site for the phrase "pet snake friendly hotels " if nobody is searching for this.  And whilst the monthly search traffic for "Sydney Australia" is in the millions each month there is no point optimising your site for this if it is way to competitive with more important sites about Sydney.  You have to pick your fights when it comes to search engine optimisation
  4. Developing or making changes to your web content to weave the target keywords and phrases into the HTML elements of your website.
  5. Developing your content so that it is emotive, to the point makes a direct offer and includes a call to action.  Your target keywords must be seamlessly weaved into the  natural language of the copy.  Your copy should build a consistent theme throughout your entire site and include outward links to important and credible sites that reinforce this theme.
  6. Developing ongoing backward linking strategies, that includes both permanent sites and social media sites

6 Best Search Engine Optmisation Strategies, SEO Expert