Increase Your Google Rank and Get More Hits to Your Website and Increase Your Bookings
Hi - My name is Jason Bresnehan and I am a coach for Tourism Tasmania’s Digital Coach Program.
In April I will be running three free seminars on Search Engine Optmisation and I would like to see you at one of the seminars so you can learn how to increase your Google rank, get more hits to your website and increase your bookings.
One of the fundamental things you need to get right if you want to attract people to your accommodation, attraction, tour or event website is that you need to optimise your website so that it appears early in Google, Bing and Yahoo search results.
It will be “a hard row” to make money from your website marketing if your website appears at position 55 for a search term that is relevant to your business (eg “Launceston Accommodation” if you are a Launceston motel).
The art/science/action of ensuring your website ranks in the first few pages of search results for certain search terms is called search engine optimisation or SEO.
There is a lot of false and misleading information promoted by people claiming to be search engine optimisation professionals - many would have you believe it’s all about link building and then they claim they can get you thousands of links. Like me you have probably received these spam emails from overseas companies. Frankly their claims are nonsense.
At the free seminar I will walk you through and help you implement the top 6 and best search engine optimisation strategies that work, of which link building is just one.
These strategies are:
- Understanding what “HTML elements” are and which elements are important to search engines.
- Making sure you have website content management systems (CMS) that allow you to change those elements. Believe it or not many CMS systems do not.
- Researching what are popular Google search phrases and developing a list of target phrases that you want to be found for. This is a real balancing act. There is no point being the number one ranked site for the phrase "helicopter friendly accommodation in Hobart” if nobody is searching for this. And whilst the monthly search traffic for "Tasmania" is in the millions there is no point optimising your site for this as it is way too competitive with more important sites. I will teach you that you have to pick your fights when it comes to search engine optimisation.
- Developing or making changes to your web content to weave the target keywords and phrases into the “HTML elements” of your website.
- Developing your content so that it is emotive, to the point makes a direct offer and includes a call to action. Your target keywords must be seamlessly weaved into the natural language of the copy. Your copy should build a consistent theme throughout your entire site and include outward links to important and credible sites that reinforce this theme.
- Developing ongoing backward linking strategies.
Also because Google Places or Google Maps like to display tourism businesses in search results I will walk you through how to make your Google Places or Google Maps listing work effectively for your business.
The seminars will not be academic or technical. I will give your straightforward advice, supported by practical examples on how to improve your Google search engine result rank - When implemented this will lead to an increase in traffic and increase in bookings
The seminars are free. There is no catch, nobody will try and upsell you into other products or services. Tourism Tasmania is paying for it because they want to help Tasmanian Tourism operators understand how to profit from effective search engine optimisation.
There is a seminar in Hobart, one in Burnie and one in Launceston. I hope to see you at one of these seminars:
Where: Hobart
When: 12th of April at 10.30am
Venue: Tourism Tasmania
Level 2 Reception
22 Elizabeth Street
Where: Burnie
When: 13th of April at 10.30am
Venue: Tourism Tasmania Regional Office - North-West
2nd Floor Harris Building
Cnr Alexander & Cattley Streets
Burnie
Where: Launceston
When: 14th of April at 10.30am
Venue: Tourism Tasmania - North
Level 1 Cornwall Square Transit
12-16 St John Street
Launceston
Yours sincerely
Jason Bresnehan
