Imagination Corporation - Web Development, Content Management and Web Promotion
Based in Launceston Tasmania, Imagination Corp builds information rich and intersting websites for our clients. We follow a four step process.
1) - Building or Developing Websites
We build the highest quality websites or browser based web applications. All the sites we develop are built to international W3C standards in cascading style sheet (CSS) format and in the latest web language called XHTML. This is important because it means:
- your site will deploy consistently over all the major types of browsers such as Internet Explorer, Firefox and Safari
- your site will work consistently regardless of the operating system that the user has, eg Windows and Linux.
- your site can be zoomed in and out with ease
- your site can be viewed on small mobile phone browsers, a fast growing entry point for websites and web systems.
- your site meets international accessibility standards so sight impaired users with text readers can use the site with ease.
- your site is structured (or the mark-up of the underlying code language) is the best it can be for SEO or search engine optimisation.
2) - Authoring, Developing and Populating Website Content
Having a great looking website that is built and structured to the best possible standard is one thing, but filling it with interesting and useful information for your target audience is another. Unlike most web developers, Imagination Corp is expert at developing search engine optimized web content for your target audience and then populating your website. We know how to implement useful content like driving directions using Google Maps and we know how to write quality browser page titles, and level 1, 2, and 3 headings and where to place bold references so that your site is maximized for SEO. The first step of Search Engine Optimisation is correctly accented content that is relevant to your target audience.3) - Installing a Content Management System or CMS
If you are really serious about the web as one of your cornerstones of your marketing and promotional effort you need to keep your site alive and fresh by constantly changing your content so it is relevant and interesting to your client base. So that you can easily add, edit and revise content we can help you implement a very simple to use browser based content management system or CMS that allows you to log on and add, delete and revise navigation, pages, images and files and do so in such a way that the underlying XHTML code is perfectly maintained to the highest possible international level that the search engines like. Imagination Corp can train you in the CMS within three hours.
4) Enhancing Websites
There are numerous reliable web enhancement tools available. Imagination Corp can help you identify and implement these tools to enhance your user's website experience. Tools include Google Checkout, Paypal, content management systems, Google Maps, Google Alerts and syndicated content from RSS feeds. Learn more >>
5) - Promoting Websites
OK, so if you have followed the first four steps of our website building process (set out above) you have a high quality website, you have interesting SEO enhanced content, you have a CMS so you can update it at anytime with ease and you hve enhanced your website with free off-the shelf tools. What you need next is to promote your website so your users hear about it and look at it. Imagination Corp helps our clients with the online promotion of their websites. This includes ongoing search engine optimisation or SEO, search advertising with companies like Google, Yahoo and MSN, online directory placement, online map placement, placement of video in social sites like YouTube online publicity or PR and email marketing campaigns. Tools that Imagination Corp helps our clients use effectively include PR Web, Google Ads, Google Maps, Google Analytics and ConstantContact. Learn more >>
Building customised web information systems
Imagination Corp also builds customised browser based information business systems. We undertake both the web programming and database programming to develop systems such as workflow systems, benchmarking systems manufacturing and distribution systems, online calendars, directories and specialised content management systems. Learn more >>
Tasmanian website developers
Imagination Corp is based in Launceston, Tasmania. Imagination Corp have an established client base in the main Tasmanian centres of Hobart, Launceston, Devonport and Burnie. Despite the sometimes impersonal Internet age Imagination Corp enjoys providing personal service to our clients throughout the regional centres of Tasmania and just some of the places you will see us with our clients include the Meander Valley, Westbury, Deloraine, Montana, Freycinet, St Helens, Strahan, Bicheno, Scottsdale, Ulverstone, Penguin and Glenorchy.